An advertising agency is trying to solve a bloody conflict. This is presumptuous on such as scale that it could be called idiotic. Quoth http://www.theimpossiblebrief.com: “Rather than ‘out of date’ policies, we need ‘out of the box’ solutions. Let’s show the world that creative minds at their best can inspire even political leaders.” Assuming that […]
Month: July 2010
Making connections between ourselves and other people no matter how arbitrary, is an incredibly popular communal as well as private activity. The many algorithms for generating one’s stripper, mobster or some other kind of name have graduated from napkins in bars to Facebook apps and now proper quantitative analysis of text samples. But deep down […]
via http://volokh.com/2010/07/06/analogies-metaphors-and-similes
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Hacking a metaphor in five steps
Preliminaries Image via Wikipedia 1. Before you start metaphor hacking you must first accept that you don’t have a choice but to speak in some sort of a figurative fashion. Almost nothing worth saying is entirely literal and there are many things whose “literalness” is rooted in metaphor. Look at “I sat in a chair […]
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What it’s all About
Image via Wikipedia Metaphors are not just something extra we use when we’re feeling poetic or at a loss for le mot juste, they are all over our minds, texts and conversations. Just like conjunctions, tenses or word. And just like anything else, they can be used for good or ill, on purpose or without […]