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Transactive memory – Metaphor Hacker
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Language Metaphor Scholarship

There’s more to memory than the brain: Psychologists run clever experiments, make trivial claims, take gullible internet by storm

Image via Wikipedia The online media are drawn to any “scientific” claims about the internet’s influence on our nature as humans like flies to a pile of excrement. Sadly, in this metaphor, only the flies are figurative. The latest heap of manure to instigate an annoying buzzing cloud of commentary from Wired to the BBC, […]